Celebrating Five Years of R29’s Unbothered

LIVE EVENT PRODUCTION

CREATIVE PROGRAMMING

ARTIST RELATIONS

COPYWRITING

CREATIVE DIRECTION + IDEATION

TALENT COMMUNICATIONS

VIP + BRAND PARTNERSHIPS

BRAND STRATEGY

THE GLOW UP FESTIVAL

𖦹

THE GLOW UP FESTIVAL 𖦹

The Glow Up was the inaugural flagship event for the Refinery29 Unbothered franchise, celebrating its five-year anniversary by bringing the digital brand to life. Held over Juneteenth weekend in Atlanta, the two-day micro festival welcomed over 2,700 attendees to experience the world of Unbothered through talent-driven programming, creator-made installations, and live entertainment. The event was a joyful celebration of Black culture, highlighting Unbothered’s impact on its loyal audience both old and new.

Launching the first-ever festival for Unbothered in a new market meant carefully managing multiple teams, talent, and brand sponsors to create a cohesive, memorable experience for nearly 3,000 attendees while maintaining the essence of the Unbothered brand.

THE CHALLENGE

WHAT I DID

𖦹

WHAT I DID 𖦹

I collaborated with the Senior Creative to curate 26 unique programs, featuring 40 artists and talent, while overseeing A&R, VIP partnerships, and brand collaborations. I served as the primary talent liaison, ensuring seamless communication between talent, editorial, and production teams. My role also included leading talent sourcing and scope drafting, program brainstorming, and scriptwriting, while managing deliverables for brand sponsors and maintaining strong relationships across teams.

w1000-gr-r29ub-day1-7958-5182de.jpg
Screen+Shot+2022-07-21+at+2.16.27+PM.png
11012300.jpg
w1000-gr-r29ub-day1-7953-5d6baf.jpg
1403923084.jpg
Screen+Shot+2022-07-21+at+1.53.10+PM.png
Screen+Shot+2022-07-21+at+1.18.02+PM.png
10991636.png
Screen+Shot+2022-07-21+at+1.51.15+PM.png
Screen+Shot+2022-07-21+at+1.44.02+PM.png
bw_r29UB_day1-1450.jpg
w1000-wc-r29ub-day1-0378-df47de.jpg
--OZGXNoRF2v4U660opCfw-thumbnail-1080x1080-100.jpg
29OnUR46TLSA40NF-tA5jw-thumbnail-1080x1080-100.jpg
w1000-lineup-social-lineup-social-4x5-hd-7fb04f.png
dkS2GrJ_Rb6Wj93vPkIGyw-thumbnail-1080x1080-100.jpg
bw_r29UB_day2-3203.jpg
qJOh3URWQeaR-WU8cmkk2g-thumbnail-1080x1080-100.jpg
Screen+Shot+2022-07-21+at+12.55.47+PM.jpg
11012301.jpeg
GsyQTFVwSm6bGUvV3N1X-w-thumbnail-1080x1080-100.jpg
bw_r29UB_day1-2167.jpg
wc_r29UB_day2-2110.jpg

THE IMPACT

The Glow Up successfully launched Unbothered’s festival presence in a new market, establishing it as a key cultural event that resonated with its audience.

Over 2,700 attendees engaged with unique programming, live entertainment, and interactive spaces, creating a dynamic IRL extension of the Unbothered brand. The festival garnered positive feedback from talent, sponsors, and attendees alike, solidifying Unbothered’s place as a leading platform in the celebration of Black joy and culture.

Previous

JOY OFODU's DATING UNSETTLED
Next

DISNEY x SIP AND SONDER