Celebrating Femme and Non-Binary Innovators

EVENT PRODUCTION

ARTIST RELATIONS

CREATIVE + SOCIAL MEDIA STRATEGY

BRAND PARTNERSHIPS

TALENT BOOKING

TIMELINE + BUDGET MANAGEMENT

BUSTLE RULE BREAKERS FESTIVAL

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BUSTLE RULE BREAKERS FESTIVAL 𖦹

Rule Breakers is Bustle’s marquee initiative honoring femme and non-binary innovators and newsmakers who are breaking boundaries across entertainment, fashion, politics, and more. The 2019 event, held on September 21, featured musical performances from top female artists and immersive cultural experiences, bringing together a diverse community to celebrate the impactful contributions of these trailblazers. Bustle Digital Group (BDG) is a leading global media company with a portfolio that includes brands like Bustle, Elite Daily, and Gawker, reaching over 80 million readers and amplifying diverse voices on critical issues.

THE CHALLENGE

Organizing a day-long celebration for Rule Breakers posed the challenge of creating a cohesive event that effectively highlighted the achievements of female and non-binary innovators while ensuring a seamless experience for attendees, artists, and partners.

The goal was to engage a large audience while managing logistics, talent coordination, and immersive programming in a way that resonated with the diverse interests of our community.

WHAT I DID

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WHAT I DID 𖦹

In my role, I focused on project management and coordination, working closely with artists and event staff to ensure a smooth execution of the day’s activities. I oversaw artist relations, including scheduling rehearsals, managing logistics for performances, and serving as a point of contact for talent. I facilitated communication between various teams, tracking progress and addressing any issues that arose. Additionally, I contributed to the development of immersive programming elements that aligned with the event’s theme, ensuring an engaging experience for all attendees.

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THE IMPACT

The Rule Breakers 2019 event successfully celebrated and amplified the voices of over 80 innovators, creating a vibrant and inclusive atmosphere that resonated with our performers and over 6,000 attendees.

The initiative not only fostered a sense of community but also reinforced Bustle’s commitment to supporting diverse narratives in media and culture. Feedback from attendees highlighted the event's meaningful impact, positioning Rule Breakers as a significant annual celebration for femme and non-binary leaders.

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THE LOFT SESSIONS